Google has introduced “AI Mode” in Search, marking one of the most significant shifts in the history of internet search. Powered by its Gemini 2.5 model, the feature moves away from keyword-based results toward AI-powered, conversational interactions.

This development, unveiled during Google I/O 2025, positions the company at the forefront of the generative AI race, directly integrating natural language understanding into its core product—Google Search, used by billions worldwide.

What Is AI Mode in Google Search?

AI Mode enables users to interact with Google using full, context-rich questions rather than fragmented keyword searches. For example, instead of searching for “best phone 2025 under 50000,” users can ask, “Which smartphone under ₹50,000 offers the best performance and battery life this year?”

The search engine responds with structured, multi-paragraph answers, sourced from authoritative websites and refined through Gemini 2.5’s large language model. This change is expected to dramatically improve the quality and depth of search results.

Key Features of AI Mode

Conversational Search Threads: Users can ask follow-up questions without starting over, creating a more natural, dialogue-based experience.
Integrated Actions: AI Mode allows users to complete tasks—such as booking flights, summarizing emails, or locating a moment in a video—directly from the search interface.
Context Awareness: The system retains context across multiple queries, improving the precision of answers over time.
Multimodal Capabilities: Users can ask questions about images, videos, or even live data, a function currently being rolled out in stages.

AI Glasses Also in Development

In a parallel reveal, Google announced its return to wearable hardware with new AI-powered smart glasses. These are being developed in partnership with fashion brands Gentle Monster and Warby Parker.

Although still in the prototype phase, these glasses are expected to feature real-time translation, scene recognition, voice interaction, and heads-up AI assistance—all powered by the Gemini model.

This move signals Google’s intention to merge ambient computing with visual AI, a direct evolution of its earlier work on Google Glass.

Implications for the Indian Market

India is one of Google’s largest user bases, with over 750 million internet users. AI Mode’s introduction could significantly impact how Indians search, learn, and make decisions online.

For students, the tool offers instant help with complex topics. For small businesses, it assists with market research, email drafting, and competitor analysis. Google is also expected to roll out multilingual AI support, including major Indian languages like Hindi, Tamil, Telugu, and Bengali, making this tool more accessible to non-English-speaking users.

Why This Matters

The launch of AI Mode is not merely a feature update. It signals a deeper shift in the nature of digital interaction. Google is redefining the search engine as a proactive, reasoning assistant—one that doesn’t just retrieve data but interprets, summarizes, and acts on it.

The broader tech industry is likely to follow suit, with Apple, Microsoft, Meta, and others already embedding AI copilots and assistants into their ecosystems. Google’s move puts immense pressure on competitors to rethink their own approaches to search and knowledge delivery.

Concerns and Caution

While the potential of AI Mode is vast, experts caution against overreliance. The Gemini model, though advanced, is not immune to errors or hallucinations—a common issue in large language models. Users are advised to double-check critical information, especially in fields like healthcare, finance, and law.

Furthermore, concerns around data privacy and bias in AI responses remain unresolved and will be closely watched as adoption scales globally.

Final Thoughts

With AI Mode, Google is not just upgrading its search engine—it is changing the way humans access and interact with information online. The implications are profound, and the rollout of this feature could mark the beginning of a new era: the conversational internet.

As AI continues to reshape digital experiences, Insight Tech Talk will track its evolution across industries, devices, and borders.