Elon Musk’s new advertising rule | No hashtag is allowed

From June 28, 2025, advertisers at X (East Twitter) will no longer be allowed to use the hashtag in its paid content. The announcement came directly from platform owner Elon Musk, who on Thursday posted that the hashtag in ads is an “aesthetic nightmare”.

Musk said in a post, “Since yesterday, the hashtag that is beauty’s nightmare’ will be banned from ads on X.”

While regular users can continue to use hashtags in their organic positions, this rule only applies strictly to promotional content. This step marks a clear change of how X wants to show the material paid: cleaner, more minimalist and less visual root.

Why is the hashtag banned in ads?

Hashtags has been a main feature of Twitter/X since 2007, which helps users in group content and follow trends. However, Elon Musk has long expressed rejection. In December 2024 he called the hashtag “bad” and suggested that his tool be obsolete.

Musk believes that the XS developed technology-inclined AI-driven exploration tools, run by Groke Chatbot with the XAI initiative, make the soundstage meaningless. According to Musk, these AI systems can now make surface and group material to surface and group materials depending on the user’s intentions and reference, without the need for manual codes.

What does this mean for advertisers

The mark of this change will be immediate implications for the seller:

Creative overhaul: Advertising has to rely more on visuals and copying writing instead of trending tags.

Low keyword filling: The purpose of the platform is to eliminate noise, hashtag -filled advertising design.

Increase in dependence on targeting tools: Marks are likely to depend more on targeting AI and interest -based spectators during the X of X.

While some aberbs can limit the move, others see it as an opportunity to create more sophisticated, reference-incredible ads that match the muscle’s wider vision for the stage.

Large Picture | Define aesthetics on social media again

This is not the first time Musk has introduced major visual and political changes to X. To integrate Twitter from “X” to AI tools, the platform develops rapidly under their leadership.

Prohibiting hashtags in ads is part of a great pressure to redefine the user and the brand interaction on the platform. The muscle’s vision is clear: Reduce visual noise, increase the accuracy of the algorithin and streamlined material experience.

Final thoughts

Whether you agree with Musk’s trend on the hashtag, one thing is clear: Advertisers have to adapt. As the ex-detection and commitment push more polished and for the first approach, marketing strategies must develop accordingly.

The ban applies to June 28, 2025, and will shape the future of how brands communicate on stage. For the abolition, this is a moment to consider how messages are distributed in a world where design and references are more important than ever.

For more updates on technical policy, digital marketing trends and platform shifts, follow Insight Tech Talk.