In a bold and unpredictable step, Rapido, Ride-Hailing Startups, known for its fleet of cycling taxis, is ready to make its mark on India’s hyper-practical online food distribution site. According to special reports from the Economic Times, Rapido has participated with the National Restaurant Association of India (NRAI) to create a food distribution platform with dramatically low commission prices and simplified customer fees. The service is expected to start its pilot phase in Bengaluru at the end of June or in early July 2025.
While Zomato and Swiggy have long dominated the food distribution market, Rapido’s entry industry can reopen economy. The company has allegedly agreed to the CAP Commission between 8% to 15% based on the order price – usually reduced by a reduced 16-30% commission charged by the current players. It can be a game chain for thousands of small and medium -sized restaurants, which has long been concerned about high platform fees.
In addition to the restaurant model, Rapido also aims to simplify the delivery fee for customers. The order under Rs 400 will receive a flat delivery fee of Rs 25, while the order over Rs 400 will be charged Rs 50. In prices, this transparency is a direct response to the consumer’s dissatisfaction with the rapid complex surge price model used by other platforms.
In particular, Rapido has maintained a limited but strategic partnership with SWIGGY over the past year, where the bicycle taxi riders were allowed to handle food delivery during downtime in selected cities. However, the new platform indicates more concentrated and independent sliding into the food distribution site.
Particularly compelling is the adjustment of rapido with the NRAI steps that provide validity to the model, as well as indicates the restaurant that it is serious about building a more durable, trade-friendly alternative.
The new service will apparently work under the name “own” brand name-a name that buzzes complete control for a subtle restaurant partners, which is usually updated by the top-down words imposed by the most important delivery aggregators.
Those who monitor the industry say that although logistics, stability and customer experience will remain important challenges, more than 4 million cyclists’ strong final-miles networks of Rapido and the current user base can give it a head start.
The widespread implication of Rapido’s features is clear: India’s food distribution economy is ripe for resolution. Since the inflation pressure continues and the restaurant is beneficial under stress, a lean model can find widespread acceptance.
In addition, time is strategic. With Swigy’s IPO and Zomato aggressive diversity in its portfolio on the horizon, the entrance to Rapido makes a new dynamic that must be taken seriously.
When they succeed, Bangalore pilots can expand to other subway, starting with Hyderabad, Chennai and Delhi NCR. By focusing on the merchant’s profitability and transparent customer invoicing, Rapido can’t just go into the food distribution game – it can only re -write its rules.
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