In an important departure from the tradition, Google has designed the website, usually used to highlight cultural moments or remarkable figures-a-preacher site for “AI mode”, for its advanced AI-protected search equipment. This is one of the few times the company has preferred a product facility on its long-time Doodle tradition, indicating a new chapter in Google’s Ai-First strategy.
What is AI mode?
AI mode is Google’s next generation exploration experience, run by Gemini, the company’s most advanced large language model (LLM). Instead of relying only on keyword-based query, AI mode introduces an infectious interface that lets users:
- Ask several or extremely specific questions.
- Become detailed, ai-reactive reactions.
- Talk to speech, text or even picture entrance.
- Handle the following questions in the same context.
The first introduced in March 2025, AI mode appeared in limited markets, and worked on traditional discovery. However, this week’s website animation has first shown by Google on its global user basis.
A strategic change in the search campaign
Google confirmed that the normal animation of Doodle changes was not part of its standard artistic chain, but a goal campaign attempt. A spokesperson described the feature as a “fun campaign”, which aimed to raise awareness of the developed opportunities for Google searches.
Given the scope of the website – more than a billion daily users – decisions are a clear indication of how severe Google makes its changes to Connivance AI. Similar features follow in recent months, including a temporary replacement of the “IM Feel Lucky” button with AI mode -snarve in May 2025.
Competitive landscape
Pracharak pushed AI at the time of increasing competition at the search site. Google is under pressure from rapidly developed platforms such as:
- Chat Gpt with browsing skills (Openai).
- Cloud (anthropropic) offers relevant chat-based discovery.
- Confusion AI, which merges with real -time data with convergent questions.
These platforms are fast traction, especially between users who require a short, reference-fishing response without navigating in multiple links. Google’s AI mode is distributed as a direct response, which combines the huge resources in the search index with Gemini’s attachment strength.
How AI mode changes search behavior
AI mode is designed to change how users see online research and how they can gather information. Instead of writing several different questions or scanning multiple pages, users can get reference-incredible answers synthesized in the same location.
Instead of searching on “Best Phone under 60,000” and then “for games and battery”, users can simply ask:
“What are the best smartphones below in 60,000 for game and battery life in India?”
AI mode will then generate a structured, relevant reaction based on current data, product accessibility and user intentions.
It represents a major progress in the purpose, especially in mobile first countries such as India, where calls in WhatsApp style are already ideal for digital interaction.
AI as a main search experience
With this rollout, Google Ai Mode comes closer to the standard search experience for many users. The company has already started testing extended locations and integration – for example, binding the AI reactions for maps, shopping and news results.
Internally, Google sees it as the next step in the AI road map. Google is ready to offer power to the growing number of products beyond searches, including Gemini, Gmail, Docs and YouTube, which provides relevant insights and automatic assistance in the user trip.
Conclusion
By leveraging its homepage to promote AI Mode, Google is signaling a clear shift in how it envisions the future of search. This isn’t just a new feature—it’s a redefinition of search itself.
As competition from AI-native platforms intensifies, Google is aiming to retain leadership by turning its legacy product into a smarter, more intuitive assistant powered by Gemini. For billions of users worldwide, AI Mode may soon become the standard way to interact with the web—conversationally, efficiently, and intelligently.
