Indian fashion e-commerce leader Myntra has made its international debut with the official launch of its operations in Singapore, setting a new benchmark in cross-border fashion retail.
The Flipkart-owned platform has rolled out a dedicated Singapore website and mobile app featuring thousands of international and Indian brands, along with its private labels like Roadster, HRX, Anouk, and more. This launch is the first step in Myntra’s long-term strategy to capture the Southeast Asian market.
“Singapore is a fashion-forward and tech-savvy market, ideal for our first international foray,” said Nandita Sinha, CEO of Myntra. “We’re thrilled to introduce our curated, tech-enabled fashion experience to a new audience.”
A Market-Ready Expansion
The Singapore portal supports local payment methods, accepts SGD currency, and integrates with regional logistics networks for faster and more reliable deliveries. Consumers will also benefit from Myntra’s advanced AI-powered styling recommendations, trending fashion curations, and its loyalty program, Myntra Insider.
Global Ambitions
Myntra’s entry into Singapore is seen as a strategic move to test international waters before expanding into other global markets such as Malaysia, UAE, and the UK.
“This move is not just about expansion—it’s about making Indian tech-driven retail globally competitive,” said Aarti Narayan, a retail analyst at Global Ecom Insights.
What’s Next?
If the Singapore rollout proves successful, Myntra could redefine the cross-border retail playbook for Indian startups.
Shop Now on Myntra Singapore
Experience global fashion, Indian innovation, and seamless shopping — now in Singapore.
👉 Visit myntra.sg (or relevant local domain)
